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Customers can now preview nearly 500 hair hues on the app.
March 11, 2024
By: Melissa Meisel
Walmart’s AR offerings are growing with its new hair color try-on app. Building upon its successful launch last year, Walmart is enhancing the Beauty Virtual Try-On feature, now including hair color products. This tool allows beauty enthusiasts to “effortlessly experiment with various color cosmetics and hair shades in real-time,” according to the big box marketer. With a focus on providing personalized experiences, users can find their perfect match within a digital platform. Customers can now preview nearly 500 hair color products via Walmart’s iOS app, featuring formulations from brands like Madison Reed, Revlon and Wella, amongst others.
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